Syrup

This film tells how two marketing executives sell their soft drinks by using the right image. It's not every day that there is a film about the world of marketing, so for me "Syrup is very interesting". The characters use their marketing knowledge to sell their products and even themselves, and the twists and turns are quite fascinating to watch. Six is sexy, intriguing, seductive and yet beyond reach, which is a very successful portrayal of a career obsessed woman who cannot tell between reality and her self created image. Though the romantic comedy is relegated to the side, it is still very engaging and fun. There are quite a few thought provoking moments too. "Syrup" is not an ordinary romantic comedy, and I enjoyed it.

This was not a good time. In fact, this was pretty difficult to get through. But I suffered through every moment hoping it gets better. But, the whole movie reeked! The script, the talking to the audience, the BS plot twists, the dumb ass villain who didn't speak - it was all so painful to watch. In fact, as a member of the human race I was a bit insulted. Sure there was a lesson here about advertising and marketing and the fickle public that'll buy into anything, but the delivery could have been way better. The acting was all right, but how hard can it be to repeat stupid lines from a stupid script. Overall, this was a waste of my time.

Absolutely Nothing in this Thing Works. The Suspension of Disbelief that a Corporation would Market and Sell Energy Drinks named Fukk and Such, Never lies in the Bounds of Behavior that the Brain can Comprehend even in the most Wild and Supposedly Disturbing Satires. So from the Beginning its Conceit is Incomprehensible, even in the Absurd. Add to that the Supposed Cool Insights into Marketing and the Revelations about their Techniques have been around and Hammered Home in all sorts of Media to the Point of Common Knowledge, this is Hardly Breaking News. Going as Far Back as the 1920's and the Father of PR, Edward Bernays and the Bible of Twentieth Century Advertising, Propaganda (at the time the term was not pejorative), that Today it is all Rather Tired and Anything but Hip. The Movie Limps along with no real Wit outside of Elementary School Wordplays, this is a rather Embarrassing Outing for Everyone Involved. There is a Reason this was a Total Flop and why it Failed to Persuade Anyone to buy a Ticket. Bad Products are a Hard Sell.

I haven't read the book, but reading the comments it would appear as though its fairly different so I don't think this matters much as far as a review of the film is concerned. The main thing that distracted me through the whole movie was the casting of Shiloh Fernandez as Scat, other than maybe having the look of a sleazy marketer, he seemed massively out of place as a male lead. I didn't think there was any chemistry between him and Amber Heard at all, any attraction between the two seemed totally implausible. He'd probably be fine in a supporting role, but not as a lead. I was wondering the whole time if his father financed the movie or something to get him the role. Other than that the movie was OK, it did seem to be trying to hard to be cool and edgy and didn't really pull it off. Sure it had a tiny budget, but if anything doing things on a shoe string should make a movie more cool and edgy, but it wasn't at all. Everything that was meant to be cool seemed forced and cliché. On the positive side, I thought Amber Heard was great as 6, as was her character. I can see why the ending left a few unhappy, but I think it was better to do what they did than just some by the numbers rom-com ending.

This movie has one redeeming quality: Amber Heard is pretty to look at. That's it. There is no on-screen chemistry between any of the actors and the plot makes no sense. As satire, it falls flat because there are no characters, only caricatures.

This one tries to be cool, slick and witty. But it just comes off as dumb and superficial. Sure that maybe the point of this flick, but not when you don't believe what the narrator has to say most of the way through. This movie has problems with what it tries to make fun of. It's all style and image, but has no substance or intelligence to it. Although not believable but at least it starts out somewhat intriguing, but quickly loses it's flare and just becomes redundant. It's like watching a fairy tale version of the marketing world, which is fine but like I said this movie is boring. The humor is flat and just about everything about it is forgettable, including the dis-likable main characters. In another words it tries to create a image of it being professional, but underneath it all it's amateurishly done. At the end of it all, nothing seems to be resolved and far from it being satisfying. 3/10

After watching a third of this movie, I couldn't contain myself not to express my thoughts for the first time ever in a review. If we would be future and we would have dictionaries with dynamic images to display meaning, Im pretty sure this movie would be under the word CRAP. Don't take me wrong, apart from the 'FUKK' thing and 'wouldn't you die for a '*'' and 'sneaky Pete' and 'wearing sunglasses at work makes me somehow cool' and 'my hair is wet but for some bizarre reason nothing else' and 'it suddenly hit me under the rain that I'm not a good person' and every second detail about this movie, it has something to offer. Still, besides some basic marketing theories that are blown way of proportions, not much. The most terrible thing is that the idea is there, but this film failed to reveal it.

This is one of the most poorly written movies I've ever seen. The characters are totally undeveloped. They don't have any personality traites. All we know is just that some characters are good and other are evil. They don't have a background. They don't have a story. They don't grow, nor do they develop in the movie. Nothing interesting happens in the whole movie. It is so so boring. It is not smart, it is not funny, it is not tragic. It is nothing. Worst of all is that the movie is pretentious, although it has zero interesting ideas. Although the acting was OK and the directing was good, the extremely bad script made this movie unbearable. I didn't read the book, so I don't know if it is as bad as the script.

Basic premise of this movie is that ads and hype sell products regardless of quality of actual product. If you are trying to make a quick buck and never get to sell anything ever again that would work. However, with almost two decades of experience in marketing I can tell you that there is a solid reason big companies spend billions on developing flavors, and that is that people might buy crap, but people will not continue to purchase it. But I digress. This movie is pretty stupid. Girl that was supposed to be 'hot' is more along lines of girl next door type, so miscast in my opinion. Yet everybody is supposed to want her. I just did not buy that. Main male actor is kinda weird looking too. Not interesting weird in a likable way, like Steve Buscemi, but strange weird like Elijah Wood in his role in Sin City. Honestly, guy like that would never make it, no matter how good his ideas were, he'd just get used up and tossed away. Considering his character acts conceited and pushy entire movie, and girl is supposed to have attraction for him, I really did not buy his character at all. Finally, no company would treat suicide the way they tried to portray it in this movie. They would deny responsibility and NOT fire people admitting guilt, as that course of action would open them up for class action lawsuits. All in all, this movie is less realistic than a Disney movie. It is better than that crap 'Branded' but still far cry from any good.